Dr. Emily Falk ’99
Annenburg School for Communication, UPenn
Emily Falk is a faculty member at the Annenberg School for Communication at the University of Pennsylvania and the director of the Penn Communication Neuroscience Lab. Emily’s lab uses brain activity to predict behavior change following exposure to persuasive messages and other social influences and to understand what makes successful ideas spread (e.g. through social networks, through cultures). Her work has been published in top academic journals, covered by leading media outlets, and recognized with numerous awards. Falk’s work is funded by grants from NCI (National Cancer Institute), NICHD (Eunice Kennedy Shriver National Institute of Child Health and Development), and the NIH (National Institutes of Health) Director’s New Innovator Award, as well as NSF (National Science Foundation), DARPA (Defense Advanced Research Projects Agency), HopeLab, and ONR (Office of Naval Research). She received her bachelor’s degree in neuroscience from Brown University, and her PhD in psychology from the University of California, Los Angeles.